MAP Policy...
Biotechne Complex, Inc. Minimum Advertised Price (MAP) Policy:
The Minimum Advertised Price (MAP) shall be 10% off the U.S. MSRP (Manufacturer's Suggested Retail Price) plus/minus $1.00.
MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to individual consumers.
MAP is an Agreement into which all Biotechne Complex, Inc. authorized distributors voluntarily enter. According to such Agreement, Distributors may sell MAP restricted items for any price, but may not display (in any print or online advertising) a price below the Manufacturer's Suggested Retail Price.
Distributors must adhere to MAP policies, as it is the professional thing to do. Such adherence guarantees customers of the Distributor will receive proper and prompt service from Biotechne Complex, Inc. if necessary. Biotechne Complex, Inc. has put these policies into practice to protect the consumer, from Distributors who have no knowledge of the products, provide no support and in some cases misrepresent the product altogether. Please respect the MAP Agreement.
Biotechne Complex, Inc. reserves the right to change this MAP policy at anytime, without prior notification.
Biotechne Complex, Inc. Distributor Requirements:
1). Distributors must be a business in the field of, but not limited to; Health Care Provider, Health Food Store, Salon, Spa, and/or Retail Store, with customer access to product display and purchase.
2). Distributors must maintain an acceptable selection and adequate quantities of said products.
3). Distributors will make available for customer purchase any product in a mutually agreed upon fashion. In addition, Distributor will provide customer support and treat the customer in a respectful manner at all times.
4). Any and all returns will be handled by the Distributor in which the product was originally purchased, and in a responsible and timely manner.
5). Distributor shall give its best effort to advertise, display or market said products to the consumer.
6). Pricing in Distributor advertisements must be equal to or higher than the MAP reflected in the current Biotechne Complex, Inc. price list. An advertisement where no pricing is shown is considered to be in compliance.
7). Deviations of up to one dollar ($1.00) above or below MAP are allowable to accommodate various reseller pricing practices.
8). Advertisements which show said products sold together with any other products must be submitted to Biotechne Complex, Inc. for written approval.
Biotechne Complex, Inc. Co-Op Advertising & Promotion Policy:
Retail advertisement pricing that is MORE THAN 10% below the Biotechne Complex, Inc. manufacturer suggested retail pricing (MSRP) violates this MAP Agreement.
Violation of Biotechne Complex, Inc. Minimum Advertised Price (MAP) Policy:
? If Distributor is in material violation of the above Biotechne Complex, Inc. MAP Policy, the Distributor and the Distributors from whom the Dealer purchases will lose discounts, and risk the removal from the "Authorized Distributor Listing" until the violation is corrected.
? Biotechne Complex, Inc. will demand that violations of MAP Policies by internet or eCommerce businesses to be corrected within 24 hours. Where print or visual advertising methods are used Biotechne Complex, Inc. will require correction in the next earliest edition (or ad slot) after notification of violation to maintain available discounts.
? Biotechne Complex, Inc. acknowledges that the Distributor is free to advertise, sell or give away product at their sole discretion and at a price of their sole determination, but agree that practices in violation of MAP policies may result in exclusion from any and all Co-Op incentives, and may subject the Distributor to removal form the "Authorized Dealer Listing".
